Sales of video stock footage in March 2017 were not that great as we planned. It was just slightly better than February 2017, and slightly better than 2016 of same month. Even if there are many many more new stock footage clips online. With every month it just seems that old footage sell better than new ones. March 2017 is the first month this year where Pond5 has improved and iStockPhoto/Getty images has reached it’s peak with humble $300 of income (don’t get too surprised, April went down half of that). Shutterstock stock agency has slightly improved too. But then again Fotolia, Dissolve and 123RF were a disaster. We should soon prepare newest analysis of this year sales charts, but we are afraid the first quarter didn’t go that well as last year. We sincerely hope summer time will shine this year. Pond5 would surely have better sales if they would offer more footage size.
We paced down making bigger number of clips and are trying making more variety of themes. Our biggest mistake with first half of stock footage are a lot of similar clips that are now destroying our position in search results. If we had invested time in more interesting themes instead of spamming a lot of similar clips, we would have a lot better portfolio. Lesson learned and we now take more time and shoot only useful stock footage.
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