What is stock footage industry?

Video production services are expensive for making any kind of commercials or other works. In many cases it’s cheaper to buy stock video footage for advertising products or services that don’t need to be seen as part of video footage. Product, text and logo can always be layered over original footage in post-production. That is why stock footage is nowadays important for many advertising projects, documentaries and education.

There are number of stock footage sites that offer different variety of clips and license options. We recommend Pond5, next is Shutterstock and Dissolve.


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